This tool is designed with PPC advertisers in mind. So there are a lot of features in the tool (like keyword bidding features) that won’t be useful if you’re using this tool to find keywords for SEO.

Repeating the same keywords over and over again not because they are useful in the text but because you are supposed to optimize your copy, is a very bad SEO practice

You’ll learn about keyword types and how to find the most effective terms. Then you’ll discover how to refine those phrases and use them within your landing pages. The object is to drive a higher volume of targeted traffic to your site. If you want to know how then read our 7 tips on choosing the right keywords below.

Keyword research is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general marketing. Keyword research can uncover queries to target, the popularity of these queries, their ranking difficulty, and more.

However, this is not the marketing Wild West it once was. New businesses can have a hard time getting started with SEO, and paid search can offer a fast track to search marketing when done correctly.